Only when it is clear how things work can they be neatly transferred to a DAM solution and optimised.ģ) Organisation: Who is responsible for which step in the content creation process? Who needs which access rights and which external users are there? Only when each user is assigned a clear role with individual access rights can the greatest possible security and effectiveness be guaranteed.Ĥ) Technology: For seamless, cross-system processes, the DAM solution must be integrated into the existing IT infrastructure. This can be used to formulate the requirements for the DAM system, which file types are supported and in which formats they must be present in order to map the entire lifecycle of each asset.Ģ) Processes: A transparent mapping of all processes in the creation, creation, modification and output of all content elements ensures that no essential workflows can fall by the wayside. 1) Data: First of all, there must be clarity about which digital assets actually exist in the company and how they are used.
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